Hi! I’m Lulu

I’m a Product Designer with 10+ years of experience designing digital products across transportation, retail, advertising technology, healthcare, and laundry-tech.

I’m drawn to complex products where the customer experience is shaped by more than what happens on the screen. I work across the intersection of customer needs, business goals, operational systems, and the realities of how a product is delivered. My approach is grounded in understanding how a product actually works, uncovering the problems beneath the surface, and turning that complexity into experiences that feel simple and intuitive.

I think in systems, not isolated screens. I care about how a journey behaves across different states, edge cases, teams, and touchpoints, and I stay close to the implementation to make sure the thinking survives into the final product. Increasingly, that means working AI-first and moving beyond traditional design handoff, taking ideas from discovery and definition through to high-fidelity builds and working product.

I bring an end-to-end mindset to product design, combining strategic thinking, UX, interaction and visual design, prototyping, and hands-on execution. I work best in ambiguous environments where the problem still needs to be understood, the constraints are real, and good design means creating clarity across the entire system.